"Reprise has allowed us to enable teams at every level," said Sam Heywood, VP Product Marketing at Cloudera. Customers like ZoomInfo, Outreach, Silicon Valley Bank, and Cloudera rely on Reprise for their demo and product experiences. Reprise has expanded rapidly since its founding in 2020, with over 900% year-over-year ARR growth and 700% year-over-year team growth. This funding will accelerate getting our product into the hands of customers that need it." "Sales and marketing teams need to use their product to spur growth, but relying on engineering teams and slow demo environments kills their momentum. "We've seen an unprecedented industry need for platforms like Reprise," added Bryan Stevenson, co-founder and co-CEO of Reprise. We believe this is a large opportunity, and we're very pleased to add a partner that can go the distance with us." "ICONIQ has a strong history helping top-tier enterprise companies accelerate their business to achieve their full potential. "We're excited to work with ICONIQ Growth and Doug as he joins our board," said Sam Clemens, co-founder and co-CEO of Reprise. We are thrilled to join the board of Reprise as it defines this important new category." In our opinion these capabilities are not just relevant to every SaaS company, but to any business building a digital offering. Reprise enables go-to-market teams, with no code, to unlock product-led growth and dramatically shorten sales cycles. "After speaking with numerous customers and industry thought leaders, we realized Reprise has built the leading product in this emerging category. "We believe Reprise is pioneering a new category with their demo and product experience platform," said Doug Pepper, General Partner at ICONIQ Growth. Reprise captures the front end of software products and gives customers full control to customize the product experience, add optional interactive guides, share or embed the experience, and track and analyze usage. Sales and marketing teams that need to use their product to tell stories and close deals use Reprise to implement full funnel product-led growth (PLG) without having to rely on their engineering teams. Reprise will use the funding to expand its customer base and increase the depth of its enterprise platform. The round also included investments from Trevor Noah, host of 'The Daily Show,' and Jeffrey Katzenberg's WndrCo. New investor ICONIQ Growth led the round with participation from existing investors Bain Capital Ventures, Accomplice VC, and Glasswing Ventures. 9, 2021 /PRNewswire/ - Reprise today announced a $62 million Series B financing round, following the $17 million Series A less than a year before and bringing the company's total amount raised to $82 million.
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